Social Media: How Hospitals are Joining the Conversation
08-Dec-2011 - 08-Dec-2011
Location: Toronto, OntarioPatients complain about wait times on Facebook. Doctors live-tweet a delivery. Hospitals are expected to communicate on-line. Social Media is changing all communications. How is the health care industry managing this?
Many high profile health care organizations are using Social Media as a vehicle to engage their stakeholders; manage communication crises; illustrate transparency; communicate research findings; share leading practices and resources; and educate communities and staff.
Social Media is a powerful online communications tool for organizations to engage in dialogue with various stakeholders and has the power to change and eliminate barriers in health care and to advance patient-centred care. However, it also has the ability to raise the profile of negative news and stories that can affect an organization’s reputation. Effectively utilizing and understanding these online communication resources is key to hospitals now and in the future.
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